PRIVACY POLICY

This document is an electronic record in terms of Information Technology Act, 2000 and rules made
thereunder and the amended provisions pertaining to electronic records in various statutes as
amended by the Information Technology Act, 2000. This electronic record is generated by a computer
system and does not require any physical or digital signatures.
This website (www.petmama.in) and related mobile applications and mobile site (together referred to
as the “Platform”) is owned and operated by Heroictails Private Limited (“Petmama”) having its
Registered Office at 10/4F, Old 26, Lala Lajpat Rai Sarani, Kolkata, West Bengal-700020, India and
is the sole owner, operator, author and publisher of the Platform.
Petmama has created this privacy policy (“Privacy Policy” or “Policy”) to help the visitors, Customers
and Partners (collectively, referred to as “you” and words of similar import) feel more confident about
the privacy and security of your personal details and other information that Petmama may receive or
collect when you engage with Petmama. By using the Platform (or even just browsing the Platform),
you expressly consent to Petmama’s use and disclosure of your personal details and other information
in accordance with this Privacy Policy.
This Policy will provide you information about Petmama’s collection, use, possession, transfer,
processing, storage, dealing, disclosure, security and handling of the Personal Information (“PI”) and
the Sensitive Personal Data (“SPD”).
This Policy incorporates and includes our Terms of Use (“Terms”). Words and phrases not defined in
this Policy shall mean the same as provided in the Terms.
We are committed to adhere to the Information Technology Act, 2000 for the time being in force
(“Act”) and the rules made thereunder.
OUR PRIVACY PRACTICES
A. Information we collect and how we collect information
When you use the Platform, we may collect the following information about you or your use of
the Platform.
a. Personal Information (“PI”) of a person may include information and details shared during
Account creation or registration on the Platform such as name, pin code, postal address, email
address, telephone number, date of birth and payment method information. PI also include the
following:
i. Pet Information: Information about the pet including but not limited to name, age, breed,
gender, colour, food and activities.
ii. Location: Information about your Internet connection, the equipment you use to access our
Service and usage details; the geo-location of your device (using GPS or other geo-
location data), when location services have been enabled for the browser accessing our
Service;
iii. Device: Information about your device, such as the type and model, manufacturer,
operating system (e.g. iOS or Android), carrier name, IP address, mobile browser (e.g.
Chrome, Safari), and identifiers assigned to your device.

iv. Visitor information: Visitors who choose to submit their information such as name, email
address, phone number etc. to know more about the Platform services, take part in
Petmama sponsored events or participate in surveys etc.

b. Sensitive Personal Data or information (“SPD”) of a person means such personal information
received by Petmama for processing or storing under this Policy or the Terms and may consist
of information relating to passwords; physical, physiological and mental health condition;
sexual orientation; medical records and history, Financial and KYC information and Biometric
information. Your information including credit/debit card number, UPI ID, billing address,
payment instrument details, etc may be collected by Paytm and RazorPay’s secure online
payment system. Credit card information collected on the Platform is stored on Paytm and
RazorPay secure sites and are available to Petmama for up to 30 days. Such information is
governed by Paytm’s privacy policy and RazorPay’s privacy policy.
c. User Content: The content you may submit, upload, publish or otherwise make available
including commentary or feedback related to Platform services or services provided through the
Platform, initiation of support requests and submission of entries for competition and
promotions.
d. Information about other people: You may order goods or services or avail promotional offers
for a person other than you (such as a gift) by providing their names, mobile numbers, email
IDs and addresses. We rely on you to obtain the intended recipient's consent to our use of their
personal information for these limited purposes.
e. Usage data: We collect data about how you interact with our Platform. This includes data such
as interaction patterns (such as screen actions, gestures: taps, scrolls) access dates and times,
App features or pages viewed, App crashes and other system activity, type of browser, and
third-party sites or services used before or in the course of interacting with our Platform.
f. Data collected through cookies: In simple terms, “cookies” are data collectors on websites.
Cookies usually collect information regarding user settings such as language and special
preferences. They also collect other miscellaneous information such as the time you spend on
our Platform. Information collected through cookies is used to analyse how you interact with
our Platform, how well you respond to marketing promotions, and to make your shopping
experience safer. You are free to disable our cookies on your browser, but that may prevent you
from accessing all the features of our Platform. Disabling our cookies may also require you to
re-enter your account (in the event you have one) password over and over.
g. Information collected through advertisements: Our Platform may use third party advertising
companies to serve ads when you visit our Platform. The data regarding the way you interact
with these ads is also collected, analysed and stored by us. This information allows ad networks
to, among other things, deliver targeted advertisements that they believe will be of most interest
to you. This Policy does not cover the use of cookies by any such advertisers.
B. How We Use the Information We Collect
a. We use the information we collect to provide and improve Platform Services. For example, we
use such information to optimize and improve our technologies and delivery of Platform
Services. Where additional, optional information is sought, visitors will be notified of this at the
point of collection. We use information that we collect about you or that you provide to us in
accordance with this Policy to:
b. update you about the services and its contents to you, including your performance history and
other data.
c. provide you with information that you request from us.

d. carry out our obligations and enforce our rights arising from any contracts entered into between
you, us and our payment processor, including for billing and collection.
e. send you marketing/ promotional communications.
f. send notifications, alerts, updates etc.
g. allow you to participate in interactive features on the Platform .
h. notify you about changes to Platform, Platform Services or any products or services offered or
provided through the Platform.
i. deter against any illegal, unauthorized and illegal activities.
j. use visitors information without their knowledge, if required under any existing or future laws
C. Accessing and Correcting Your Information
You can review and change your personal information by logging into the Platform and visiting
your account profile page. You may also send us an email to request access to, correct or delete
any Personal Information that you have provided to us. We may not accommodate a request to
change Personal Information if we believe the change would violate any law or legal
requirement or cause the information to be incorrect.
D. Sharing With Third Parties and Partners
a. Petmama will transfer information collected through the Platform to the Partners for provision
of services and goods to the Customer. These Partners have agreed to adhere to strict
confidentiality obligations in a way that is consistent with this Privacy Policy and the
agreement Petmama enters with them.
b. All the Platform Services which includes Partner services, have appropriate security measures
to protect your data in line with our policies. We do not allow any third party to use your data
for any purpose other than stated in this Policy. We permit them to process your data only for
specified purposes and in accordance with our instructions and conditions. By consenting to
this Policy, you consent to your data being shared with our third-party service providers and
Partners.
E. Use Discretion and Opt-out or Request Deletion
a. The Platform provides all its visitors, Customers and Partners with an opportunity to opt-out or
to stop sharing their information with us, they can reach us by contacting us at____________.
b. We only store such information provided by you as long as it is necessary to provide Platform
services to you. Information associated with your Account will be kept until the Account is
deleted, or unless we no longer need the information to provide services, whichever is later.
You also have the option to delete the Account that you created on the Platform at any point of
time. When you delete the Account, Petmama will delete the information stored with us
provided such information is not required for any services booked or products to be delivered to
you.
F. Data Storage and Security
a. The data collected from you shall be stored securely in the database of Petmama and the same
shall be maintained as per the Information Technology Act, 2000 read with Information
Technology (Reasonable security practices and procedures and sensitive personal data or
information) Rules, 2011 and such other laws as are applicable from time to time.
b. The Platform takes appropriate measures to protect information collected against unauthorized
access, alteration, disclosure or destruction of your PI and SPD stored on the Platform.

G. Changes to Our Privacy Policy
If we decide to change our Privacy Policy, we will post those changes on this page so that you
are always aware of what information we collect, how we use it, and under what circumstances
we disclose it.
H. Grievances
In case if the you want to exercise any of the rights described under this Policy or is dissatisfied
with the way the information is being used or transferred, then you have the right to make a
complaint regarding the same to Petmama for any such issues faced by you by contacting Ms.
Brinda Roy at 10/4F, Old 26, Lala Lajpat Rai Sarani, Kolkata, West Bengal-700020 or email
ID: brindaroy@petmama.in. Such complaints will be dealt with in accordance with
Petmama’s internal policies and in accordance with applicable laws.